Vision
Gran Premio is a celebration of victory, a symbol of those who do not fear destiny but ride it with courage and determination.
Each bottle is a tribute to excellence, a combination of master craftsmanship and winemaking expertise, forged by the noble spirit of horse riding and Italian winemaking tradition.
Gran Premio is not just a sparkling wine, it is a seal of prestige, an experience to be lived and remembered.
Core Values
• Craftsmanship – The same sartorial excellence that shapes DeniroBootCo boots is reflected in impeccable winemaking, with each bottle representing a combination of savoir-faire and creativity.
• Heritage – The classic method blends with the noble spirit of horse riding, recounting a heritage rooted in Italian history.
• Elegance – A sensory experience that engages the eyes, the palate and the soul.
• Destiny – Fate guides winners, and this elite nectar celebrates the courage and determination of those who know how to seize the moment.
• Luck – The symbol of the penny, hidden in five bottles, is not only a reference to legend, but a seal of prosperity and success. Find it! You will receive a gift.




